ABOUT GERALDINE

With a wealth of experience and training in all aspects of the beauty industry, it’s the science that interests me the most. My two specialist areas are electrolysis and skincare.

I set up my own business because I knew there was a demand for good electrolysists and facialists. They’re obviously closely related and I spend a lot of time looking at skin through a magnifying lamp.

The science of skincare has evolved really quickly but many salon treatments are still mainly offering ‘pampering’. I wanted to offer solutions and real hope for better skin. I get a lot of referrals for people who want real results and much more than a beauty salon facial can provide.

I get real satisfaction when clients are genuinely happy. I see this particularly with women who achieve a virtually hairless complexion after having suffered from excess hair growth due to polycystic ovarian syndrome.

 

BACKGROUND AND TRAINING

Trained at the London College of Fashion (now part of The University of the Arts). LCF is renowned for London Fashion Week.  When I trained it had a centre for beauty and hairdressing that went with the catwalk fashion.

Our training was rigorous; it even included cosmetic chemistry and product formulation. But I loved the science behind the products and it was that area I pursued rather than beauty.

After a few years spent working in salons in London – including the Selfridges Spa – I got my teaching qualification from Greenwich University.

I suppose I went full circle when I got a lecturing post back at LCF, teaching on the Foundation Degree for Beauty Therapy and Health Studies – working with the same team who had taught me. Analysis and questioning mean you never take anything you’re told for granted!

 

PRODUCTS

My hero brand is pHformula  –  a revolution in the world of skin resurfacing.

It’s an amazing range that’s able to treat skin conditions such as acne, right from small breakouts to cysts and scarring. Or you can have a fantastic birthday treat with a radiance boost. Clinical skincare doesn’t mean you can’t have luxury!

It’s also a very personalised system. Most people will have more than one skin issue, for example, some pigmentation and some age damage or some rosacea and some pigmentation. pHformula moves away from the ‘one size fits all’ approach and allows  real flexibility to treat everyone on a truly individual basis.

 

SPECIALIST AREAS

Twenty years’ experience and a continued search for results give me an edge over many clinics.

 

DISCREET LOCATION

You can find the clinic tucked away in the historic St Nicholas Street, in Diss, South Norfolk.

It’s actually a bonus not being on the High Street when you want to talk about unwanted hair, for example. Based on a consultation, you’ll receive the most professional approach to skincare. Many of the treatments can’t be offered to walk-in clients. Plus, you’ll also receive a personalised treatment plan so you’ll see ongoing benefits from your treatment.

 

NORFOLK TIES

I think clients like the fact that, although I lived in London for many years, I’m a local girl at heart. My sisters are both near Norwich and the family house is still in King’s Lynn so I have real ties to the area. I think I’m mostly recognised by my dog though. Charlie is a large, rescue greyhound who crops up in conversation on a regular basis. He’s even been to some networking events!